My clients approached me to help them develop the look and feel for their restaurant concept and pitch deck for investors. Herbfarm will be “a north western dining experience, consistently evolving with the seasons and a community of farmers, artisans, fisherman, ranchers and their farms.”
From the initial board shared with me, I iterated with various fabrics, textures, photography, and colors we could use to define the branding. Utilizing earth tones and natural textures, the focus was to convey a rustic, yet elegant experience.
The Evolving MARK
As I was designing the mark, I wanted to make sure the brand could evolve just as the dining experience will change with the seasons. The “H” is balanced with an herb illustration, which will be updated each season to coincide with the menu.
The color palette is comprised of natural earth tones - derived from our moodboard explorations.
The HERBFARM BRAND
The resulting design uses photography, video, and textures to create the quality brand my clients want their audience to experience.