Lueur is a women’s luxury consignment and fashion-themed brand and pitch deck created with Photoshop, Illustrator, and PowerPoint. The name is derived from French and translates to “glow” or “glimmer.” This brand features a pastel color palette with black and white photography.
The colors of Lueur are a blend of soft and delicate pastels with edgy grey and black tones. The aim is to capture the essence of elegance mixed with a cool sleekness.
The photography selected are all black and white to help tell the story of the branding while drawing attention to the most important details.