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The Glow Branding

The Glow is a health and wellness spa located in Lagos, Nigeria. My client needed a look for The Glow to help generate interest of a new clientele. We partnered to develop a brand identity that would be vibrant and youthful, but also welcoming to all ages.

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OVERVIEW

The Glow is a health and wellness spa located in Lagos, Nigeria. My client needed a look for The Glow to help generate interest of a new clientele. We partnered to develop a brand identity that would be vibrant and youthful, but also welcoming to all ages.

 
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COLORS

The brand colors are combined to represent all the shades and temperatures of the day. From the warm sun to the cool moon; the palette is arranged clockwise in this same cycle.

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SETTING THE TONE

Influenced by the energy of the rising and setting sun, I created a gradient to match the feeling. The Glow clientele will come in and leave with the warmth and vibrancy it evokes.