Urbane is a photography gallery platform where photographers of any level - can sell their art to consumers. Branded in a monochromatic style, this case study includes an app, presentation, and brand collateral. All have been created through a hybrid of Powerpoint, Photoshop, and Illustrator. The design features colors of urban construction and color-treated photography.
The monochromatic palette is designed to let the audience feel the scene of construction. From the workers tolling to the asphalt in the street.
The accompanying imagery are all retouched to draw emphasis to their orange hues. They have been edited to align with the color palette.